Case studies

An experience like no other

Brookfield Place | New York, NY

restaurants on water at night
Brookfield Place New York

The center of Lower Manhattan

Brookfield Place in New York brings together modern office space, a curated collection of culinary and shopping options, and hundreds of community-driven cultural experiences annually. We created this flagship, best-in-class property brand — Brookfield Place — to epitomize our approach to experiential real estate destinations and encompasses the critical aspects required to attracts tenants, residents, local and visiting consumers and secure brand relationships.

Exterior patio Brookfield Place New York
Brookfield Place New York

A history worthy of a new downtown

The earliest ideas for Battery Park City were precipitated by the collapsing status of 20 piers in the Hudson River, which, through the 1950s, had handled produce for the Washington Market in the area now known as Tribeca. Many plans for Battery Park City were proposed at the time, all with three common goals: to expand the area of Lower Manhattan, attract residents to live Downtown, and to develop additional parks and open spaces.

As various development plans were under review, Governor Nelson Rockefeller understood the importance of establishing an entity to oversee and maintain the project as the site matured. In 1968, he convinced the New York State Legislature to create the Battery Park City Authority as a New York State Public Benefit Corporation.

The World Financial Center complex (currently Brookfield Place) was completed in the 1980s. This commercial complex complemented the existing World Trade Center and solidified Lower Manhattan as a premier business hub.

Brookfield Place New York historical photo
Brookfield Place New York historical photo

Bringing a special place to life

Brookfield Place - or BFPL NY - animates its grand indoor and outdoor public spaces year round through a mix of culture and events, bringing together New Yorkers and visitors from all over the world. Arts Brookfield brings our public spaces to life through art and experience making BFPL an iconic destination for visitors and neighbors alike.

With over 500,000 people visiting BFPL NY weekly, Brookfield Place is Lower Manhattan’s most iconic shopping destination and from high-end cuisine to fast-casual options, provides seemingly limitless dining opportunities.

Our objective is to ensure we maximize the cultural and economic value of every project we undertake. From site activations to tenant and retail programming, our philosophy and placemaking and experience is how we transform this urban vision into enduring value.

Cultural and community programming

  • 100+ events per year with 26+ million visitors annually.
  • 5 acre landscaped waterfront plaza
  • 7.5M sq. ft. of office, 300K sq. ft. of retail, 60K sq. ft. of fast casual dining and marketplace space

Our approach

We bring our indoor and outdoor spaces to life through culture with the aim of connecting people and creating memorable experiences. These experiences allow for reflection on contemporary life in an urban environment. And we accomplish this by building long term cultural partnerships and working with emerging and contemporary artists that challenge conventional thinking and offer us a fresh perspective on life.

We curate our spaces for the experience, from world-class shopping, events and public art to everyday food, drink and wellness — all attuned to the needs and values of workers, residents and visitors. We transform properties into a place that people want to be and communities can thrive in.

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