Inside the Tiffany T pop up at Brookfield Properties

Unique pop-up experience celebrates iconic jewelry collection

The pop-up experience was located steps away from Tiffany & Co at Ala Moana Center, where guests were encouraged to view the Tiffany T line and learn how the styles can be mixed, matched, stacked, and layered.

Tiffany T pop up exterior

Creating memorable experiences

With its bold graphic T shapes, the Tiffany T jewelry collection has become synonymous with style, minimalism, and glamour. The collection, which originally launched in 2014, inspired the "This is a Tiffany T" experience, a pop-up installation that pays homage to the brand's iconic jewelry. 

The installation invited customers into an immersive and glittering experience that included infinity mirrors and reflective surfaces featuring the letter T. Timeless and transcendent, the bold architectural lines of the letter T evoke strength and resilience and leave a lasting impression. 

The pop-up experience was located steps away from Tiffany & Co., where guests were encouraged to view the Tiffany T line and learn how the styles can be mixed, matched, stacked, and layered.

Brookfield Properties partners with brands to create memorable pop-up experiences that generate awareness and better connect with target customers. By creating experiences that offer consumers a unique and specialized shopping experience, we are changing the current landscape and shaping the future of retail.  

Tiffany T ad stands in the mall