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Visual Art, Sculpture, Exhibition

IlluminoCity: Beaming

Principal Place

October 23, 2023 - January 1, 2024

sculptures of smiley faces made with neon

Wander down Shoreditch High Street in London and take a selfie with this social media-inspired installation. #Beaming has been designed by Architects of Happiness to evoke smiles, create an instantaneous positive impact, and elicit a sense of well-being, confidence, and happiness. A smile is easy to give, beautiful to receive, and highly infectious.

GlowUp, created by the Architects of Happiness has been commissioned by Brookfield Properties for their annual public light festival IlluminoCity, exhibited across Citypoint and Principal Place in the City of London this winter.

“As the darkness of winter closes in, IlluminoCity once again lights up the City of London with two new fantastic illuminated artworks, Beaming and Happy House, across Brookfield Properties' Citypoint, and Principal Place locations. Sat below the glowing warmth of the towers, these artworks playfully remind us of the excitement of the holidays”. – Saff Williams, Curatorial Director at Brookfield Properties.

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1 Principal Place
London, United Kingdom EC2A 2BA

Date & Time

October 23, 2023 - January 1, 2024