Industry leaders such as BMW and Mercedes have engaged Brookfield Properties to promote their vehicles using a variety of tactics. See how we help top automotive brands engage with customers.
Volkswagon
Activation: Ride & Drive
Location: The Shops at La Cantera
The Shops at La Cantera in San Antonio, Texas, hosted Volkswagen's Ride & Drive promotion to introduce a new audience to their brand. Visitors over the age of 18 had the opportunity to test drive the vehicles, participate in demonstrations, and receive a gift card.
Toyota
Activation: Ride & Drive
Location: The Shops at La Cantera
Brookfield Properties boasts retail centers in some of the most popular tourist destinations in the country, with locations that offer the ideal stage for interactive marketing campaigns.
Toyota set up an interactive display at The Shops at La Cantera in San Antonio, Texas, to promote an exciting Ride & Drive event to connect and engage with new and loyal consumers. All participants over the age of 18 received a gift card and enjoyed the opportunity to test drive a Toyota vehicle.
BMW (Great Destinations)
Activation: Auto Display
Location: Glendale Galleria & Galleria at Tyler
BMW is an internationally recognized leader in the luxury automotive market that sponsored auto displays at Glendale Galleria and Galleria at Tyler, two premier retail properties serving the residents of Southern California. BMW promoted their brand by installing a static vehicle display along with brand experts who interacted with shoppers and answered questions about the vehicles.
Mercedes (RBM of Atlanta)
Activation: Valet Sponsorship
Location: Perimeter Mall
RBM of Atlanta is able to promote the sales of Mercedes branded vehicles through multiple touch points both at Perimeter Mall's valet and throughout the property. Valet elements include vehicle displays, branded valet tickets, leave behinds, and staff apparel. Additional signage throughout the property includes large format elements such as a custom wrap, skybanner, and digital advertising.