Beauty Beauty
Past work

Beauty and cosmetics

Beauty industry giants like NYX and MAC Cosmetics have promoted media events, themed pop-up shops and new products at our properties. Find out more about how we connect beauty and cosmetics brands with shoppers.

MAC Cosmetics

Activation: Pop-up experience
: Multiple

MAC Cosmetics is a giant in the makeup industry with plenty of pop-up experience. Several of our properties across the country have hosted events allowing shoppers to engage with the products with demonstrations and makeovers, promoting media events and themed pop-up shops for The Nutcracker, Star Trek, and Selena.


Activation: Pop-up experience
Location: Oakbrook Center

This Clinique pop-up experience at Oakbrook Center in Chicago, IL, allowed shoppers to get a taste of a new look, offering free samples using a unique "food truck" activation. The promotion encouraged shoppers to try out Clinique products in an exciting pop-up environment.


Activation: Static media and events
Location: Willowbrook Mall, The Woodlands

NYX promotes many of their new store openings at Brookfield Properties centers using various types of advertisements.

Activations have included digital media, skybanners, escalator wraps, pop-up events, and more.


Activation: Static media
Location: Multiple

Dior promotes their various fragrances sold within department stores and Sephora locations at our malls throughout the year, using multiple static inventory pieces. 

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