Samsung, Facebook, and other industry leaders have showcased their latest technologies at Brookfield Properties-hosted product demonstrations and pop-up experiences. Learn more about how we connect shoppers to electronics and technology vendors in creative, engaging ways.
Facebook VR experience
Activation: VR experience, product demonstration, static media
Location: Multiple
Facebook brand ambassadors went onsite at three Brookfield Properties centers to talk with shoppers about different types of Virtual Reality capabilities that can be utilized via Facebook. Samsung Virtual Reality Goggles were also available for live demonstrations with shoppers.
Facebook drove traffic to this event by utilizing advertising collateral throughout the property.
Samsung Studio
Activation: VR experience, product demonstration
Location: Oakbrook Center & Stonebriar Centre
In 2017 and 2018, Oakbrook Center and Stonebriar Centre hosted the Samsung Studio, allowing consumers the opportunity to speak to brand ambassadors and experience Samsung phones, tablets, and VR products.
The activations were promoted with on-property signage and digital media. The Samsung Studio offered shoppers perks and surprises, while showcasing and demonstrating product use.
LG Signature Tour
Activation: Pop-up experience, product demonstration
Location: Northbrook Court
The LG Signature Mall Tour provided shoppers with on-site demonstrations at premier Chicago location Northbrook Court for several weeks.
Brand ambassadors were onsite to discuss details of their products and perform demonstrations. Featured LG Products included fridge/freezer, washing machine, and TV.
T-Mobile
Activation: Static and digital media
Location: Multiple
T-Mobile promotes both their services and products sold within stores throughout the year, focusing on key timeframes such as Back to School and Holiday.
T-Mobile utilized multiple media touchpoints in key markets by almost literally painting the malls in T-Mobile pink with their vibrant creative.