On-site pop-ups and sampling events are experiential ways to drive awareness of food and beverage products. Explore our past collaborations with brands such as Kind Snacks and Pepsi to learn more about the possibilities.
Nescafe Dulce Gusto
Activation: Sampling event
Location: Stonestown Galleria and Glendale Galleria
Nescafe Dulce Gusto activated their experiential pop-up cafes at Stonestown Galleria and Glendale Galleria during the 2017 holiday season. Shoppers sampled an array of flavors, while Nescafe coffee pods and machines were also available for shoppers to try and purchase onsite.
In-mall advertising campaigns consisting of skybanners, standees, and large format digital ads were present at each property to help drive traffic and awareness to the activations.
Kind Snacks
Activation: Sampling event
Location: Altamonte Mall and Perimeter Mall
Kind Snacks utilized a 10x10 space at Altamonte Mall and Perimeter Mall, with brand ambassadors available on site to distribute products to shoppers in an exciting sampling event.
Pepsi
Activation: Static media, digital media, pop-ups, sponsorship
Location: Multiple
Our partnership with Pepsi is multi-faceted, including sponsored soft seating Dew Zones, skybanners, digital ads, floor clings, pop-up experiences, and more at various properties. These components varied seasonally and throughout the mall portfolio.
Red Robin
Activation: Static media
Location: Multiple
Red Robin utilized standees and t-stands in three separate eight-week campaigns across 24 of our properties.
Red Robin continues to increase their presence and reach as they see the success of these ads driving traffic to their restaurants.