Lifetime sponsorship

Brookfield Properties partners with Lifetime to bring cheerful holiday experiences to our centers

When it comes to creating magical and memorable holiday experiences, Brookfield Properties is at the forefront of innovation. So when we had the opportunity to partner with Lifetime, an A+E brand, that celebrates the holidays with original Christmas movies and unique activations, we knew it was a perfect fit. 

Inspired by our shared value of making the holiday experience special for all those who celebrate, Brookfield Properties and Lifetime crafted two experiences that will elevate the holiday season and bring value and excitement to tenants and customers alike. 

Say "Santa!" with It's A Wonderful Lifetime

Nothing quite says 'Christmas' like a meet-and-greet with Santa Claus. In true Christmas spirit, Lifetime is sponsoring Santa's set at 25 of our properties and will be gifting 500 free photo packages to the first customers who register. This is a great way for families to capture and treasure the magical experience of meeting Father Christmas.

Santa Cares Day

Santa Cares Day, in partnership with Autism Speaks, is a unique sensory-friendly event offered for children and families with all spectrums of special needs to enjoy the tradition of taking a photo with Santa Claus. To ensure that every child feels comfortable, sensory triggers such as music, bright lights, and mall traffic will be muted. This experience, sponsored by Lifetime, includes a special meet-and-greet with Santa, accompanied by a free photo package to remember the experience. Santa Cares Day truly captures the Christmas spirit by creating a safe, fun, and memorable experience for participating families.