Brookfield Properties is revolutionizing retail by delivering unique, interactive events that enrich our local communities.
Addressing rising consumer interest in experiential entertainment, Brookfield Properties is looking beyond traditional retail and restaurant tenants to deliver engaging, immersive experiences that showcase art, culture, theater, and more.
A reflection of the evolving role of the modern-day shopping center, these experiences bring family and friends together while enticing a new generation of shoppers to brick-and-mortar.
Here’s a look at some of the innovative concepts hosted by Brookfield Properties’ experience partners:
Michelangelo's Sistine Chapel: The Exhibition
Showcasing 34 life-size Michelangelo frescoes from a never-before-seen perspective of the Sistine Chapel, guests at Oakbrook Center in Illinois were able to engage up close with the paintings without having to travel to Rome. And unlike the no-photograph policy in Rome, guests could share the experience on their social media channels.
Peppa’s U.S. Adventures Tour
Beyond Van Gogh: The Immersive Experience
Escapism takes on new meaning in this walk-through exhibition at Saint Louis Galleria, using technology to bring van Gogh’s paintings to life in surprising, surreal ways. Produced by The Paquin Agency, the experience takes guests on a virtual day in the life of Vincent van Gogh, as they investigate the inspiration behind eight of his iconic paintings, including Bedroom in Aries and Starry Night Over the Rhone.
The Dr. Seuss Experience
Open at Water Tower Place in Chicago, this interactive theatrical experience produced by Kilburn Live takes guests on a journey through nine different Dr. Seuss books. Featuring characters in brightly colored costumes and life-size sets that showcase the surrealist artwork of illustrator/author Dr. Suess, the experience allows guests to step onto the pages of their favorite childhood books.
Princess Diana Accredited Access Exhibition
This first-ever walk-through documentary tour open at Oakbrook Center in Oak Brook, Illinois, tells the story of how a princess changed the world. Narrated by Diana’s trusted companion and lifelong photographer Anwar Hussein, this visual journey features larger-than-life images that once captured the world’s attention, bespoke art installations, and never-heard-before stories and revelations about the beloved princess who made her mark on the world as a modern mother, global fashion icon, AIDS activist, and champion of the people.
Coming Soon: The Search for Snoopy - A Peanuts Adventure
Audiences at Ala Moana Center in Honolulu, Hawaii, will literally step into the iconic Peanuts comic strip for a family-friendly adventure as they help Charlie Brown search for his beloved dog, Snoopy. Among the familiar locales that guests will visit include Snoopy’s doghouse, Charlie Brown’s bedroom, and Lucy’s psychiatry booth, where guests can pick up the phone and receive advice and pearls of wisdom from Lucy.
Become an Experience Partner
Interested in bringing a new experience concept to one of our shopping centers?
