M. Gemi pop-up truck

Introducing a digital native footwear brand to new audiences.

Luxury Italian shoe retailer M. Gemi is a digitally native brand, a company that began and lives on an ecommerce platform. Brookfield Properties specializes in taking these brands "from clicks to bricks", offering them opportunities to connect with consumers through brick-and-mortar solutions. 

Launched in 2015, the handmade Italian shoe brand is known for working with family-owned workshops in Italy to design and craft luxury-quality shoes at great prices, and for offering new, limited edition designs at the beginning of every week. As part of a partnership with Brookfield Properties, M. Gemi toured the country in a converted vintage gelato truck, making stops at a number of our retail centers including Tysons GalleriaWater Tower Place, and Oakbrook Center. Shoppers who visited the pop-up were able to try on a selection of signature shoes for men and women, ranging from sneakers to flats to heels.

M. Gemi Pop-Up Truck

2015
Year founded

3
Brookfield Properties' pop-ups

126k+
Instagram followers:

M.Gemi is just one example of a successful partnership between a digital native brand and Brookfield Properties. We specialize in creating physical spaces at our properties, optimizing the shopping experience and growing business.

Want to learn more about how we are transforming the way digitally native brands interact with customers?


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