What is specialty leasing?
Specialty leasing in the retail space is the industry name for short-term retail space leasing in malls, shopping centers, and other retail centers. It includes a variety of leasing options that extend outside the standard retail space leasing and rentals. RMUs (Retail Merchandising Units), retail carts, mall booth rentals, kiosk space, and pop-up shop leasing all fall under the specialty leasing category and are intended to add short-term retail space and more flexible leasing options for businesses as well as increase the variety of retail selections and spaces available to consumers within the mall space.
Specialty leasing is a great option for smaller businesses looking to get off the ground with a more short-term, less expensive, and flexible option as well as for larger businesses looking to gain a more well-rounded exposure to shoppers throughout a mall.
Specialty leasing with Brookfield Properties
Grow your brand and reach a larger consumer audience with help from our specialty leasing property management team. Whether you’re a first-time retailer or an experienced merchandiser eager to showcase a seasonal assortment, our shared-space, short-term specialty leasing opportunities are designed to fit your business needs.
Check out more info on all of our specialty leasing opportunities below.
Showcasing your products in a pop-up shop can generate interest among shoppers who are already in the mood to buy. For digital-first and emerging brands, a pop-up shop can also be an effective way to test a new market or access new audience segments. Reach out today to learn how a brick-and-mortar pop-up could strengthen your omnichannel approach to sales.
Kiosks are a versatile and customizable way to attract new customers in a shared common space. By utilizing a 360º design, your kiosk allows shoppers to experience every aspect of your unique products. We provide kiosk leasing opportunities to fit your needs, timeline, and budget.
Retail Merchandising Units (RMUs or carts) offer plenty of advantages to first-time and experienced retailers alike. Our retail properties see millions of shoppers every day, which offer the ideal platform for specialized product sales, launches, and test marketing in the center of our busy common areas. Our RMU/cart leasing opportunities provide a turn-key, affordable option with flexible availability.
Shop local & makers markets
Our properties act as a hub for many communities, and local markets are a prime opportunity to access built-in foot traffic at peak shopping times. We invite you to showcase your seasonal products, handmade gifts, and more for a day, a weekend, or an entire shopping season.
Looking to test out inline mall space without the commitment of a long-term lease? Our temporary spaces — available in Alabama, Georgia, Maryland, and Virginia — allow brands to grow by experimenting with brick-and-mortar retail.
Complete form below to connect with our specialty leasing team or check out our FAQ page.