Partner to Empower

Success Stories

Launched in 2021, Partner to Empower has helped businesses around the country grow their brick-and-mortar footprint. We continue to expand across the nation, supporting the dreams of entrepreneurs through funding and resources. It’s an honor to work with so many talented individuals, and we’re excited to partner with even more businesses in the future.

Success story spotlight

Fresca Palapa





*coming soon

In 2019, Maximo Cruz debuted the Fresca Palapa concept with the hopes of bringing Mexican-inspired flavors like horchata, chamoy, Tajín, and tamarind to the masses. With the support of the Partner to Empower Retail Workshop and the reach of the Brookfield Properties' U.S. retail portfolio, Fresca Palapa has expanded across two states and is now gearing up to open their 7th location with us at Baybrook Mall in Friendswood, TX.

Their delicious offerings include a variety of vibrantly-hued beverages and snacks, from flavored agua frescas and fresh-squeezed juices to smoothies, piña coladas, and their signature mangonadas. Hungry shoppers can delight in the these healthy and photo-worthy creations daily, or discover their rotating seafood specials like shrimp cocktail (cóctel de camarones) or fish ceviche available only on the weekends.

Our program at a glance

  • 91

    malls participating nationwide

  • 264

    businesses attended the Retail Workshop

  • 65

    total stores opened or under construction

Snapshots of brick-and-mortar success