To put you on the path toward brick-and-mortar success, we’ve broken down four store options that allow you to be in the retail world without signing a permanent lease: pop-up units, RMUs, kiosks, and temporary inline spaces. Read on to find the best fit for your brand.
For brands looking to have a physical footprint and wanting to customize how their location looks, a kiosk could be a great option. Presentation is key — pre-owned kiosks can be remodeled to fit your need, or you can build a kiosk from the ground up for a highly customized look. At Brookfield Properties, our design department can help bring your kiosk vision to life with ideation and renderings if design assistance is needed. Additionally, if utilities such as sinks or kitchen appliances are needed for your business, a kiosk is the only common-area option that can accommodate. Though kiosks require a longer-term agreement and a more in-depth build-out than previously mentioned formats, the customization options of a kiosk is perfect for businesses wanting to get serious about expanding in brick-and-mortar but still want some flexibility to test.
Inline stores are the traditional store spaces you think of in a mall — those that flank the main mall or wing spaces. When these spaces become vacant, potentially waiting for their next permanent leases to start, these spaces may be available for short-term opportunities. This is the perfect situation for businesses that want to see what it feels like to operate a full store, but don’t want to sign on for a permanent agreement. Out of all formats listed in this article, inline stores can often provide you with more square footage, but that also means you need to have enough product to fill the store so that it doesn’t look empty. These spaces come in a variety of conditions based on their tenant — you could utilize fixtures and designs that work perfectly with your brand or look for an inline space that is a “white box” where you can start from scratch. To get a better feel for what temporary inline spaces look like, check out our online leasing platform to view inline stores available at some of our malls around the country right now.