Matthew Hoffman installation Matthew Hoffman installation

Creator Lab

At Brookfield Properties, we believe in the positive impact art has on the people and spaces it reaches. That’s why we launched Creator Lab, a program that gives artists a platform to showcase their talents by turning ordinary spaces into colorful canvases, all while connecting with–and inspiring– new audiences.

Creator Lab showcases a vast variety of creative architects from muralists and photographers to experiential chefs and technology virtuosos, individuals whose work has the power to revolutionize space, connect communities, and redefine what visiting a shopping center means.

Matthew Hoffman x Brookfield Properties

We partnered with Matthew Hoffman to bring the You Are Beautiful (YAB) experience to eight Brookfield Properties shopping destinations across the country. Timed to coincide with Mental Health Awareness Month, the installation consists of two 10-foot-high by 13-foot-wide wood structures offering affirming messages like “You Are Worthy,” “You Are Inspiring,” “You Are Essential,” and “You Are Loved.” While Hoffman’s inspirational art speaks to the individual, it is ultimately meant to foster a sense of community. And fostering community is a key part of the fabric of Brookfield Properties’ retail business. More than just places to shop, our marketplaces are community destinations that bring family and friends together to share experiences.

About Matthew

Chicago-based public artist Matthew Hoffman is the custodian of You Are Beautiful, a project to better the world through positive messages. To date, more than eight million YAB stickers have been shared and more than 100 permanent public works installed around the world.


Large-scale, interactive, word-driven public installations.

Notable Work & Partnerships

Matthew has created public installations for the Chicago Park District, the Rose Fitzgerald Kennedy Greenway Conservancy, and the Albright-Knox Art Gallery, as well as companies such as Apple, Meta, and Oprah Winfrey Network. Collaborative work has been central to his career, and has included partnerships with The United Way, Nami, and The Chicago Community Trust, with a mural created with the youth of the Juvenile Temporary Detention Center. 

Cody's art Cody's art
Cody in his studio Cody in his studio
Cody's art Cody's art

Featured projects

Cody Hudson

We partnered with Chicago-based illustrator and designer Cody Hudson to create a physical depiction of the ever-changing world of retail. The way in which Cody’s shapes and colors communicate on his canvases mirrors the way various elements of a retail center — from tenants and shoppers to community events and experiences — work together to create one united and meaningful space.

Be Bold sculpture Be Bold sculpture

Art at The SoNo Collection

The SoNo Collection features a vast array of local, national, and international artwork that is placed throughout the center, inviting customers to explore, imagine, and be inspired. Artists like Kate LewisDuvian MontoyaAlex FerrorMatthew HoffmanDrew ClayBrett WhitacreEric FriedensohnNatasha May PlattAaron Hauck, and Samantha French have brought the center to life with their artistic flare and unique touches.

Next in Retail

"Next in Retail: Reimagining the Future of the Industry" aims to debunk the misconceptions regarding the state of physical retail. We partnered with artist Lisa Tegtmeier, whose playful illustrations complement the information provided by our Business Intelligence and Strategy Team that explores the essential role physical stores have in providing businesses with growth opportunities in today's retail environment.

Creator collection

For media inquiries or additional information, please reach out to