At Brookfield Properties, we believe in the positive impact art has on the people and spaces it reaches. That’s why we launched Creator Lab, a program that gives artists a platform to showcase their talents by turning ordinary spaces into colorful canvases, all while connecting with–and inspiring– new audiences.
Creator Lab showcases a vast variety of creative architects from muralists and photographers to experiential chefs and technology virtuosos, individuals whose work has the power to revolutionize space, connect communities, and redefine what visiting a shopping center means.
We partnered with Matthew Hoffman to bring the You Are Beautiful (YAB) experience to eight Brookfield Properties shopping destinations across the country. Timed to coincide with Mental Health Awareness Month, the installation consists of two 10-foot-high by 13-foot-wide wood structures offering affirming messages like “You Are Worthy,” “You Are Inspiring,” “You Are Essential,” and “You Are Loved.” While Hoffman’s inspirational art speaks to the individual, it is ultimately meant to foster a sense of community. And fostering community is a key part of the fabric of Brookfield Properties’ retail business. More than just places to shop, our marketplaces are community destinations that bring family and friends together to share experiences.
Chicago-based public artist Matthew Hoffman is the custodian of You Are Beautiful, a project to better the world through positive messages. To date, more than eight million YAB stickers have been shared and more than 100 permanent public works installed around the world.
Large-scale, interactive, word-driven public installations.
Notable Work & Partnerships
Matthew has created public installations for the Chicago Park District, the Rose Fitzgerald Kennedy Greenway Conservancy, and the Albright-Knox Art Gallery, as well as companies such as Apple, Meta, and Oprah Winfrey Network. Collaborative work has been central to his career, and has included partnerships with The United Way, Nami, and The Chicago Community Trust, with a mural created with the youth of the Juvenile Temporary Detention Center.