Columbia Mall is the largest enclosed shopping center in the heart of Missouri, featuring strong department stores such as Dillard's and Target, plus more than 60 retailers and dining options including Panera Bread, Aerie, Riddle's Jewelry, and H&M. The center is conveniently located on I-70, which sees more than 51,000 vehicles per day.

Retailers doing business at Columbia Mall benefit from a close proximity to key shopper demographics. Columbia is home to the flagship campus of the University of Missouri, as well as an 800-acre life sciences research park with a growing population of employees. It's also central Missouri's medical hub, boasting six hospitals and one in five city residents employed in the health care industry. More than 58,000 college students are enrolled in the eight universities and colleges found around Columbia.