New York, NY
Bleecker Street is centrally located in the elite shopping corridor that connects the densely populated Greenwich Village to the trendy Meatpacking District, providing the block with traffic at all hours of the day. Bleecker Street is an ideal testing ground for the world’s most innovative brands. To reinvigorate the corridor, Brookfield Properties has committed to a year-long pilot program to support a collective of brand partners and artists called "Love, Bleecker." Tenants use their stores and spaces to connect with consumers new and old, and to incubate retail concepts and experiences. Outside of the traditional retail experiences, tenants host programming and ancillary activations, and events that engage the community.