Pinnacle Hills Promenade is an attraction unmatched in Arkansas. Spanning 152 acres, this open-air mall is anchored by Dillard's and JCPenney with a 12-screen Malco Theatre. This retail property presents more than 80 distinctive retailers including Williams Sonoma, lululemon athletica, Tecovas, Banana Republic, Kendra Scott, Sephora, Athleta, Pottery Barn, The Fresh Market, and restaurants from P.F. Chang's, Big Orange Burgers, and Twin Peaks.

Pinnacle Hills Promenade also has the first Cabela's, World's Foremost Outfitter in Arkansas and one of the most innovatively "green" Target stores found in the United States. Complementing Pinnacle Hills Promenade is Pinnacle Hills Plaza, the adjacent big-box retail village featuring Old Navy, Ulta Beauty, Hobby Lobby, Havertys Furniture, PetSmart, and DSW.