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From beautiful scents to clothing with a purpose, support minority-owned brands by shopping Brookfield Properties' Partner to Empower businesses this season.

Partner to Empower, a program that provides financial resources and retail expertise to minority business owners looking to open a retail store at one of our properties, has expanded across the country this year since launching in the Southwest in 2021. We are proud to have worked with more than 120 businesses in our Partner to Empower Retail Workshop and now have more than 40 stores either open or under construction as a part of the program.


With only 18.3 percent of U.S. businesses currently minority owned, we continue our focus on education and equity in the retail industry, as well as our mission to bring more diversity to our shopping centers. We invite you to join us and support these amazing businesses through our Partner to Empower 2022 Gift Guide — a curated selection of products and treats from our program participants. These special finds are for everyone on your list!

Balmori Balmori Fragrances

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This reimagined artisan eau de parfum collection emulates the elegant craftsmanship of Romanesque architecture. Choose from five scents including our favorite, “Haute Gray," a unisex fragrance with tones of woods and mosses. 

Missy's Bling Boutique

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Perfect for the  jewelry lover in your life who appreciates a matching set, but doesn't want the stress of caring for a fine, expensive piece. Pearls, crystals, rhinestones, and silver ornaments cluster to create this pretty set. 

Georgie & Ophelia

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This love-inspired brand, named after the owner's parents and their own love story, releases their candles in collections based on moods. This Goji & Tarocco Orange candle boasts a lively blend of goji berries, ripe mangoes, and tarocco oranges. 

Citizens of Heaven

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With their signature puff print raised graphics, this T-shirt is not only a unique, premium piece, but also sends a message we all need. Be a walking billboard of positivity or give a feel-good gift to a loved one this holiday season. 

Just Beautiful by JB

Just Beautifully

This unique bag not only features fun colors for kids, it's completely waterproof, making it perfect for travel, the beach, or the messiness of life. Included are a bracelet and collectible jewel, both staple pieces from the brand. 

3:16 Collection

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This black oversized hoodie from faith-based apparel brand 3:16 Collection features a black-on-black design with "Jesus" embroidered over Philippians 2:9-11, offering a modern way for Christians to show their devotion.

Holiday Hosting Treats

Busy holiday hosts can pick up the perfect party dessert this year at one of our local Partner to Empower baked goods businesses — a delicious way to support minority-owned brands this season!

Interested in learning more about the program or when applications open next? Sign up for our Partner to Empower newsletter below.