Santa hero

From Santa experiences to giving back, Brookfield Properties is delivering the spirit of joy this holiday season.

The holiday season is a special time at Brookfield Properties, and our elves have been hard at work creating unforgettable holiday experiences for our shopping center communities.  Our malls will be awash in the sights, sounds, and scents of the season, putting everyone in a festive spirit as they check off their gift lists.


We’re bringing back many of the traditions our shoppers have come to expect like holiday bells, tree lighting ceremonies, pet nights, and Selfies with Santa, but this year, we’re introducing something new. We’ve launched a Gift of Giving donation with purchase program that allows shoppers to give back to those who are less fortunate.


More than just places to shop, Brookfield Properties malls serve as the heartbeat of their surrounding communities. We’re honored to be a treasured part of their holiday traditions. Here’s a look at the special experiences we have planned this season:

Santa Experiences

Hipster Santa

Hipster Santa

The ultimate Portland alternative to traditional Santa, Hipster Santa at Pioneer Place has been a holiday staple in the community for the last seven years, enjoyed by both the young and young at heart.

Black Santa

Black Santa

With appearances at Cumberland Mall, Peachtree Mall, Saint Louis Galleria, and Mondawmin Mall, Black Santa is a treasured holiday tradition that provides children with an inclusive holiday experience.

Selfies With Santa

Selfies with Santa at Camp

Capturing magical moments with the Big Guy is easier than ever at The SoNo Collection — and cost-free to boot! All you need is your phone or camera.

Pet Night

Pet Night

Pets love the holidays, too! Shoppers at participating Brookfield Properties malls are invited to bring their cats and dogs to visit Santa for a sweet photo opportunity.

Santa Cares

Santa Cares

Children within all spectrums of special needs and abilities are invited to this sensory-friendly Santa experience at participating centers.

Elevator Express™

Elevator Express

Our version of the Polar Express, this magical Natick Mall tradition takes children on an unforgettable elevator ride up to the top of our Christmas tree to see Santa’s workshop at the North Pole. Once inside, visitors can spend quality time with Santa and his hardworking elves as they prepare for Christmas Day.

Gift of Giving

Gift of Giving

From Nov. 25 through Dec. 24, shoppers who spend $200 (pre-tax) or more at our malls can submit their receipts online and Brookfield Properties Retail Inc. will donate $20 to Feeding America to benefit a local food bank. The maximum donation will be $100,000. See below for more details.

Holiday Bells Grove™

Holiday Bells Grove

Create your own symphony of music and lights with each step as you play throughout the Holiday Bells Grove at The SoNo Collection. Your merry movements will ring the bells and illuminate the lights wherever you stand. Don't miss out on this energetic musical holiday experience!

Wishing Forest®

Wishing Forest

Step into the magic of the Wishing Forest© at Altamonte Mall. Make a holiday wish at the Wishing Tree Grove™, give back to the community at the Giving Grove™, meet Santa at the Memory Grove™, and journey through a  holiday soundscape at the Whispering Wishes Grove™.


Donation with purchase details: When you spend $200 or more at a participating Brookfield Properties shopping center, $20 will be donated to Feeding America. From 11/25/22 through 12/24/22, spend $200 or more (pre-tax) at a participating mall and submit your receipts online at by 1/24/23 and Brookfield Properties Retail Inc. will donate $20 to Feeding America to benefit a local food bank. Hurry, this is a national promotion and the maximum donation to Feeding America will be $100,000. Gift card purchases cannot be applied towards $200+ spend amount. Limit: two $20 donations per person. Must be 16 or older. For a list of participating malls and further information, visit For information about Feeding America, see


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We would love to hear your suggestions of what you'd like to see in upcoming holiday seasons! Fill out the form below.