Celebrating Fall at Brookfield Properties
Here’s how we brought the treasured traditions of autumn to life at our shopping centers across the country.
It’s been a fun-filled fall season at Brookfield Properties’ shopping centers. From painted pumpkins to ghoulish fashion shows, we pulled out all the stops to help our local communities celebrate the colors, flavors, and favorite activities of fall.
Take a look at some of the ways our communities welcomed the harvest season:
Trick or Chic
Where: Fashion Show in Las Vegas, Nevada; The SoNo Collection in Norwalk, Connecticut
What: This haute couture-meets-Halloween event took guests on a multi-sensory haunted tour that featured skeleton models dressed in killer looks inspired by the late British designer Alexander McQueen, known for using sculls in his designs. Ghoulish guides led guests of all ages through the spooky-yet-stylish experience, which culminated in an eerie light show set to the song “Monster Mash.” To add a little ‘treat’ to the experience, guests who showed $250 worth of same-day receipts were presented with a spooktacular gift bag filled with bewitching surprises.
Fall For Autumn Festival
Where: Ballston Quarter in Arlington, Virginia; Cumberland Mall in Atlanta, Georgia; Fashion Place in Murray, Utah; Perimeter Mall in Atlanta, Georgia; Saint Louis Galleria in St. Louis, Missouri; Shops at Merrick Park in Coral Gables, Florida; Short Pump Town Center in Richmond, Virginia.
What: From festive photo ops to jewelry making, petting zoos to live music, guests of all ages at this fun fall festival were treated to giveaways, treats like pumpkin cheesecake from the Cheesecake Factory, and a drawing with the chance to win more than $20K worth of prizes in fashion, food, and beauty.
One of the highlights of the event — The Great Pumpkin Experience — showcased the work of local artists, who turned pumpkins into vibrant, eye catching works of art, providing shoppers with Insta-ready backdrops while raising funds at the same time. All proceeds from the custom-painted pumpkins went to local charities.
Meet The Great Pumpkin Experience Artists
Ballston Quarter: Natalie Jo Rogers
Multidisciplinary artist Natalie Jo Rogers' designs embrace her Mexican heritage with a focus on color and strong geometric designs. Her vast range of work includes photography, oil paintings, murals, screen-printed clothings, and handbags. Follow her on Instagram @nat_jo_art.
Short Pump Town Center: Wing Chow
Richmond-based artist Wing Chow’s work can be recognized through her use of whimsical amorphous forms influenced by nature, mystery, magic, playtime, spiritual leanings, and day-to-day life. Follow her on Instagram @wing.chow
Saint Louis Galleria: Lauren Younge
Missouri-based Lauren Younge is a spontaneous abstract artist, creating her works of art in the moment. Drawn to abstract art because it allows her to express her thoughts and emotions more freely, Lauren’s acquired sense of style incorporates bold colors, texture, and movement. Follow her on Instagram @laurenyoungeart
Shops at Merrick Park: Alejandra Gotera
Venezuelan artist.Alejandra Gotera’s work deals with displacement and the struggle to find oneself. Due to the ever-growing political unrest in Venezuela, she strives to achieve balance among the chaos — which can be seen throughout her work. Follow her on Instagram @loudandsubtlebyag
Fashion Place: Jill De Haan
Utah-based artist Jill De Haan’s childhood had a major impact on her artistic style. Making bows and arrows, collecting unusual rocks, reveling in her grandparents’ massive garden, workshop, and vintage items — Jill draws creativity from these early experiences. Follow her on Instagram @jill_dehaan
Perimeter Mall: Marge Radford
Tennessee-based artist Marge Radford’s passion for interior design led her to her discovery as an artist. She incorporates her backgrounds in design and art into her work — a wide spectrum of mediums including murals, drawings, design products, and more. Follow her on Instagram @marge__art
Cumberland Mall: Beni Ohso
Atlanta-based artist and designer Beni Ohso specializes in character-based illustrations and designs. With a penchant for drawing wacky characters and creating vibrant worlds by mashing together Khmer culture, food, street art, monsters, and martial arts, Beni’s work spans a wide spectrum of mediums including content for animation, broadcasting, branding, storyboarding, apparel, packaging, editorial, gaming, mobile apps, and more. Follow him on Instagram @beniohso