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As the retail industry continues to evolve, brick-and-mortar remains the preferred shopping destination, allowing customers to touch, feel and interact with products in real-time. Brookfield Properties supports more than 2,000 new store openings each year, bringing innovative retail concepts to our properties and helping brands find meaningful ways to connect with shoppers. From fashion to beauty to housewares and beyond, we have the breadth of market knowledge to help brands identify the best locations and expansion strategies. Here's a look at some of the new stores that have opened at our properties over the past year:



Wayfair's first-ever brick and mortar location

On November 1, 2018, Wayfair launched their first-ever brick and mortar shop at Natick Mall in Boston, Massachusetts. The holiday pop-up, open from November 1st — January 2nd, allows customers to gain access to Wayfair's innovative new home solutions, learn how to manage home improvement projects and browse more than 100 fabric swatches. 

Wayfair pop-up at Natick Mall


Zara's first location in Oregon

Zara's opening at Pioneer Place marks the brand's very first store in the state of Oregon and its 100th location in the United States. The impressive two-story locale features all the latest trends for men and women and is 9,000 square feet larger than the majority of their other locations in our portfolio.

Zara Storefront at Pioneer Place

Lolli & Pops

Now at 35 of our properties

The Lolli & Pops grand opening at Beachwood Place introduced shoppers to chocolates, candies and confections from around the world. Sweets include strawberry champagne chocolate, macarons, rosé gummy bears, marzipan fruits and sea salt potato chips. Lolli & Pops now has 35 locations with Brookfield Properties, and we're excited to help further expand their brand.

Ribbon cutting ceremony at Lolly and Pops

Life Time Athletic

Athletic resort in Oklahoma City 

We introduced Quail Springs Mall to Life Time Athletic, the first athletic resort of its kind in the Oklahoma City area. The 236,000-square-foot space features eight tennis courts, two basketball courts, one studio cycle theater, three yoga studios, Kids Academy, LifeCafe, LifeSpa, more than 400 pieces of cardio equipment and an indoor/outdoor aquatic center.

Lifetime Athletic

Riley Rose

Wayfair's first-ever brick and mortar location

Brookfield Properties helped launch Riley Rose, a beauty and lifestyle universe featuring exclusive brands that can only traditionally be found online. Riley Rose is a sister brand to Forever 21 and can now be found at 13 of our locations including Altamonte MallGlendale GalleriaPembroke Lakes MallThe Shops at La Cantera and Water Tower Place.

Riley Rose Storefront

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