Remember the days when you had to visit a museum or gallery to see your favorite works of art? Now, with the increasing innovation of shopping centers across the United States, you can view colorful installations, 6-foot-tall sculptures and unique masterpieces right next to your favorite retailers.
Today, consumers seek out non-traditional shopping experiences that are meaningful and memorable. And because their time is valuable and limited, creating an inviting space that acts as a one-stop-shop to meet all their needs is key. Understanding the needs of our tenants' customers, Brookfield Properties uses elements such as art to create dwell spaces that attract, inspire and entertain our shoppers. Concepts range from sculptures and installations to interactive and communal art pieces. This celebration of art and creativity completes the shopper's experience, offering them a place to shop, dine, explore and get lost in imagination.
Ala Moana Center's Art Walk is a multi-million dollar art collection that reflects the beauty and cultural diversity of Hawaii. The collection includes 6 aesthetically pleasing and thought provoking sculptures, made by American and Japanese artists. Shoppers can enjoy these sculptures as they walk along the center's expansive koi ponds or lounge in various seating areas.
Oxmoor Center in Louisville, Kentucky partnered with Twisted Pink, an organization that helps fund metastatic breast cancer research, to raise money for charity. For a donation, visitors to the center could contribute to a paint-by-numbers community mural that, when completed, depicted a postcard with famous Louisville attractions. The community mural was successful in contributing to a great cause, and also offered the community an opportunity to come together, destress and express themselves.
Transforming its outdoor Plaza patio into a museum-like space of eye-catching artwork, Fashion Show has become a leader in inspiring its customers with colorful, awe-inspiring pieces. Shoppers and passersby are delighted by pieces by world-renowned sculpture artists and trendy local artists while visiting the area’s largest shopping, dining and entertainment destination. The following are some of the pieces you can expect to see at Fashion Show:
Brookfield Properties partnered with Van Gogh For All to bring its traveling exhibit to Water Tower Place in Chicago, Illinois. The interactive, hands-on, pop-up tour allows visitors to experience lifelike replicas of the artist's work. The exhibit completely immerses visitors into the works of the world-famous artist, allowing them to enter his world and his creative mind.